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BlogMay 26, 2026

Dual User Orientation

Dave Navarro McDonald
Dual User Orientation
I sent a scheduling link to research participants last month. Set my availability in Google Calendar, added a buffer so back-to-back sessions wouldn't wreck me. Very thoughtful. Very optimized. For me. They opened the link, saw some available times and a little description of what the session was about. They just needed to pick a time. I was the admin. They were the users. Neither of us noticed. A week later I was running a research session and watched two people use the same feature completely differently. It had a detailed view of data for digging in and a scannable summary of that same data for getting the gist. Both worked fine. Great even. One user type was a troubleshooter, piecing together a story. Context, sequence, cause and effect. The other was a hunter, trying to figure out if what they were looking at was worth their time. The default state loaded the same way for both of them. Nobody had decided who it was actually for. It stuck with me. Everyone is focused on their own goals. Maybe it's narcissism. Maybe it's just focus for the task at hand. Either way I started noticing it everywhere.
I worked on a product once that had a kiosk for athletes to measure their performance on an iPad and a web app for coaches to review all of that data. I remember raising the concern that we were building these two things separately without really thinking about how they might talk to each other. It didn't go anywhere. We were moving too fast, the kiosk shipped first, the web app came later and picked up some of what we had learned from initial user feedback, but going back to fix the kiosk was not going to happen. So you'd end up with data visualizations that didn't quite match, metrics labeled or grouped differently depending on where you were looking. Same product, two different surfaces, not so slowly drifting apart. It's all over the place once you start noticing it. Square has completely different experiences for the person buying a coffee and the person selling it. Health portals, parental controls, scheduling links. Same platform, totally different jobs to do. I don't know why it doesn't come up more. Maybe it gets lost to speed. Maybe it's just not part of the scope. It's not a hard conversation to have early on. It's a much harder one to have later.
My scheduling link worked out great by the way. All participants were able to book sessions. I was able to facilitate them as my schedule permitted. Someone already asked the question. I never had to notice.
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